Good ideas don’t always spread. Wilt Chamberlain was a great basketball player but terrible free throw shooter. The average NBA player shoots 75%. Wilt made only 51% of his foul shots over his 14 year NBA career. The 1961-62 season, however, was different. During the 1961-62 season someone taught Wilt how to shoot free throws...

Budgets are boring. They’re easy to create. Simply take last year’s spending and multiply it by an inflation factor or an across-the-board budget cut percent. Voila, you’ve got a budget. Easy activities rarely determine an organization’s success. Creating a budget is relatively easy and not mission critical. Strategy is mission critical. Strategy determines success or...